seo

4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]

Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line. Here are four tactics for building high-quality links that help you stay ahead of your competition, expose your…Read more &#82...

Digital Marketing

29 Nov 2023

SEO Salary Survey 2023 [Industry Research]

Here are the top takeaways: There were also a few surprises: Overview Here’s how annual salaries broke down across our respondents: According to the SEOs we polled, most of them learned SEO on the job or were self-taught. Most…Read m...

Digital Marketing

29 Nov 2023

17 Actionable Content Marketing Tips

Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. If you rank for topics that people are searching for, you can get consistent search traffic. Here’s…Read more ›...

Digital Marketing

29 Nov 2023

Personal Brand: What It Really Is & How to Build One

I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. A personal brand is how people perceive you and what you’re known for. It’s the skills, experience, and values that give…Read mo...

Digital Marketing

28 Nov 2023

New in structured data: discussion forum and profile page markup

Today we're announcing support for profile page and discussion forum structured data for use
in Google Search, including new reports in Search Console. This markup works with Google
Search features that are designed to show first-per...

SEO

27 Nov 2023

SEO Community Spotlight: London

With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s search community was nascent but sizable from the early noughties. By around 2010, small SEO meet-ups were happening...

Digital Marketing

24 Nov 2023

Upcoming deprecation of Crawl Rate Limiter Tool in Search Console

The crawl rate limiter tool in Search Console is being deprecated on Jan 8th, 2024. This tool
has been
available for over a decade,
but with the improvements we've made to our crawling logic and other tools available to
...

SEO

24 Nov 2023

How to Do a Content Gap Analysis [With Template]

It helps you: In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy. Make a copy of our content gap analysis template, then navigate to the Competitive…Read more ›

Digital Marketing

23 Nov 2023

Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain. You can thin...

Digital Marketing

23 Nov 2023

Search Quality Raters Guidelines update

As of November 16, Google's Search Quality Rater Guidelines have been updated to simplify our guidelines.
As a reminder, these guidelines are what are used by our search raters to help evaluate the performance
of our various search r...

SEO

16 Nov 2023

Shotgun or Sniper? Choose Your SEO Outreach Tactic

Links are a major Google ranking factor. Even if they weren’t, a link from a popular website back to yours would send visitors to your site—and make your company and brand look good. But high-quality backlinks don’t build themselves—you need…Read...

Digital Marketing

16 Nov 2023

List your courses with new course info structured data

As people continue to search for courses on Google, the desire for more detailed course
information has grown. Today, we are announcing a new set of recommendations to provide
course structured data to Google. Publishers now have the...

SEO

15 Nov 2023

12 Essential Marketing Analytics Tools for 2024 (Free & Paid)

In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of what works. Google Analytics 4 (GA4) comes with almost everything you need to see how…Read...

Digital Marketing

9 Nov 2023

Content Optimization: The Complete Guide

In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make sure we’re on the same page… Content optimization dramatically improves your content’s performance and helps you meet your marketing goal...

Digital Marketing

8 Nov 2023

The Official Ahrefs Tutorial: How to Use Ahrefs to Improve SEO

This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO. Site Explorer is our competitive research tool. With Site Explorer, you can see a…Read mo...

Digital Marketing

7 Nov 2023

How to Build (And Structure) an SEO Team

But how do you build an SEO team? Is it worth the investment? Where do you find the people you need? Today, we answer all these questions and more. Is building an SEO team even worth it? The answer depends…Read more ›

Digital Marketing

3 Nov 2023

8 On-Page SEO Factors You Can’t Ignore

Getting these right can lead to higher rankings, increased visibility, and more organic traffic to your website—so they’re worth doing. Let’s take a look at the top on-page SEO factors that can help you rise through the ranks. Making your…Read mo...

Digital Marketing

3 Nov 2023

Search Central Live Taipei 2023

We're excited to announce that Search Central Live is coming back to Taipei for the first time ever on December 6. As usual, the event is hosted by the Google
Search team and we're looking forward to bringing together the community to lear...

SEO

2 Nov 2023

A Q&A on Google Search updates

Google Search regularly updates our search ranking systems to ensure we're showing the most
relevant, helpful content that we can. We've had a series of notable updates we've shared about
in the past few weeks, and we have two for th...

SEO

2 Nov 2023

How to Create Content Briefs (with 6 Templates)

Content briefs are simple documents that tell a writer… what to write about. They provide the information and context writers need to understand the goal of each article, ensure they cover all the key points, and turn in an A-grade…Read more &#82...

Digital Marketing

1 Nov 2023

How To Do Keyword Clustering the Easy Way

Here’s an example of what a cluster might look like: These keywords all have the same or similar meaning—so they form a cluster. Let’s explore how to do it. Keyword clustering is typically done by grouping keywords with the same…Read more ›...

Digital Marketing

1 Nov 2023

7 Popular White Hat Link Building Techniques (That SEOs Are Still Using Today)

In the most recent edition, 270 SEOs voted for the link-building techniques they still use today. Let’s look at how to do these seven tactics. Also known as creating link bait, the goal is to create something so valuable and…Read more ›

Digital Marketing

1 Nov 2023

Programmatic SEO, Explained for Beginners

It provides a way for companies to create thousands of website pages targeted at thousands of keywords—without having to design, write, and publish pages manually. Companies like Zapier, Zillow, and G2 use programmatic SEO to generate millions of pagev...

Digital Marketing

31 Oct 2023

Mobile-first indexing has landed

We're delighted to announce that the trek to Mobile First Indexing is now complete.

SEO

31 Oct 2023

I Deleted the Content From Two Posts To See if They’d Still Rank. Here’s What Happened

You can see the current content for these pages on the blog (top Bing searches, top YouTube searches). Both have 1-2K words and tons of data. Here’s how they looked during the test: If you’ve been reading our blog, you…Read more ›

Digital Marketing

27 Oct 2023

Free SEO Audit Template for 2023

Use our free SEO audit template to find SEO issues that need fixing. Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go wrong with a website. This is because sweating the small…Read more ›

Digital Marketing

27 Oct 2023

How to Avoid Search Over-Optimization

But can you go too far? Can you over-optimize? Google says “yes”, in two ways. Harmful over-optimization is, as Google’s Gary Ilyes puts it, “literally optimizing so much that eventually it starts hurting.” It’s possible to put so much effort…Rea...

Digital Marketing

23 Oct 2023

8 Handpicked Competitor Analysis Tools (With Use Cases)

These eight tools will allow you to do things like: And more! Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more. Some of the key use cases...

Digital Marketing

20 Oct 2023

SEO Community Spotlight: Singapore

Having lived in this city-state for a good three decades, I’ve gathered that SEO remains a niche here—but the people within it are welcoming and always happy to exchange ideas. Let’s take a closer look. Historically, the SEO community in…Read mor...

Digital Marketing

18 Oct 2023

7 Fast Ways to Increase Organic Traffic

If you want to get more organic traffic fast, you need to squeeze more juice out of what you already have. These seven tactics will show you how. If people searching for your topic want fresh information, you’ll lose traffic…Read more ›

Digital Marketing

18 Oct 2023

Search Central Live Singapore 2023

We're excited to announce that
Search Central Live Singapore
is coming back this year again on November 22. As usual, the event is hosted by the Google
Search team and we're looking forward to bringing together the commu...

SEO

18 Oct 2023

Vehicle listings structured data for car dealerships

Google Search will start supporting vehicle listings markup, a new way to appear in vehicle listings on Google.
It now has its own Search Console Rich result report and is supported in the testing tool.

SEO

16 Oct 2023

I Subscribed to 72 SEO Newsletters. Here Are My 11 Favorites

I sacrificed my email inbox to bring you a carefully chosen selection of favorites. Every newsletter included here does four things: The 11 newsletters featured here cover every corner of the search world, including Google algorithm updates, local SEO ...

Digital Marketing

11 Oct 2023

October 2023 Spam Update

We're releasing an update to our spam detections systems today that will improve our coverage
in many languages and spam types.

SEO

4 Oct 2023

Inbound Marketing: What It Is, How It Works, & How Ahrefs Does It

Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound marketing is our core marketing strategy at Ahrefs. We create&...

Digital Marketing

2 Oct 2023

Top 100 Most Visited Websites (US and Worldwide)

We’ve pulled the top 100 most visited sites by organic traffic from our database. YouTube is the most visited website, with an estimated ~4.5 billion monthly organic visits. Most other sites on the list are recognizable brands to us English…Read ...

Digital Marketing

1 Oct 2023

Search Central Live Zurich is back!

We're very excited to announce that Search Central Live is coming back to Zurich on Tuesday, October 24th, 2023!
After our last Search Central Live event in Zurich in December 2019, we're back in town for more presentations, Q&A and networ...

SEO

29 Sep 2023