seo

Search Central Live Taipei 2023


We're excited to announce that Search Central Live is coming back to Taipei for the first time ever on December 6. As usual, the event is hosted by the Google
Search team and we're looking forward to bringing together the community to lear...
SEO

A Q&A on Google Search updates


Google Search regularly updates our search ranking systems to ensure we're showing the most
relevant, helpful content that we can. We've had a series of notable updates we've shared about
in the past few weeks, and we have two for th...
SEO

Free SEO Audit Template for 2023

Use our free SEO audit template to find SEO issues that need fixing. Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go wrong with a website. This is because sweating the small…Read more ›
Digital Marketing

How to Avoid Search Over-Optimization

But can you go too far? Can you over-optimize? Google says “yes”, in two ways. Harmful over-optimization is, as Google’s Gary Ilyes puts it, “literally optimizing so much that eventually it starts hurting.” It’s possible to put so much effort…Rea...
Digital Marketing

SEO Community Spotlight: Singapore

Having lived in this city-state for a good three decades, I’ve gathered that SEO remains a niche here—but the people within it are welcoming and always happy to exchange ideas. Let’s take a closer look. Historically, the SEO community in…Read mor...
Digital Marketing

Search Central Live Singapore 2023



We're excited to announce that
Search Central Live Singapore
is coming back this year again on November 22. As usual, the event is hosted by the Google
Search team and we're looking forward to bringing together the commu...
SEO

Search Central Live Zurich is back!


We're very excited to announce that Search Central Live is coming back to Zurich on Tuesday, October 24th, 2023!
After our last Search Central Live event in Zurich in December 2019, we're back in town for more presentations, Q&A and networ...
SEO