seo

9 SEO Conferences to Attend in 2025

Here are the ones we think are worth attending in 2025. Location: San Diego, USA Prices: From US$615 Date: September 23 & 24 Website: BrightonSEO San Diego Speakers: Britney Muller (Britney Muller), Alex Halliday (AirOps), Nadya Khoja (Pettable), P...

Digital Marketing

8 Jan 2024

The Best of Ahrefs’ Digest: Articles We Loved in Q4 2023

I thought it would be cool to put together a list of articles that stood out—the ones that resonate with our community and spark ideas and inspiration for what to do next. So, here’s a roundup of our newsletter’s highlights…Read more ›

Digital Marketing

8 Jan 2024

36 Free SEO Tools for DIY SEOs

Add these 36 free SEO tools to your SEO toolkit. Monitor your website’s SEO health, see who’s linking to you, and learn what your website is ranking for on Google. Ahrefs Webmaster Tools (AWT) scans your website for over 100…Read more ›

Digital Marketing

5 Jan 2024

Free Website Audit Checklist

Check out our website audit checklist to discover the critical issues you need to fix. We’ve cut out the fluff and pinpointed important issues that are not only worth fixing but also move the needle for SEO and user experience.…Read more ›

Digital Marketing

5 Jan 2024

This is over

I'm sure you're all wondering why we have gathered you here today. That's right: it's the
end of year blog post in which we go over what happened in 2023 on Google Search Central,
and have some fun along the way!
...

SEO

31 Dec 2023

10 International SEO Best Practices + Checklist

Follow the international SEO best practices below to better target foreign markets. International SEO best practices It’s likely you already have an idea of which global markets you’d like to target based on non-SEO factors, like your ability to operat...

Digital Marketing

31 Dec 2023

Location Landing Pages: 6 Crucial Elements Of Local Visibility

You may have heard that Google doesn’t like to rank such pages, which isn’t necessarily true. What Google doesn’t like is: So, let’s unpack the anatomy of a location page strategy that not only ranks and converts but also enhances…Read more &#825...

Digital Marketing

22 Dec 2023

Marketing Channels: 12 Key Options With Pros and Cons

On the one hand, marketing channels allow you to promote your business so that you can get more customers. On the other, they act as places where people can find you, learn more, and reach out to you. Marketing…Read more ›

Digital Marketing

22 Dec 2023

B2B Content Marketing Explained: Tactics From Real Teams

B2B content marketing is a bit like selling toys to a kid. Your first job is to get the kid excited, using flashy adverts to show them all the fun they can have, and the different ways they can use…Read more ›

Digital Marketing

20 Dec 2023

Google Still Uses PageRank. Here’s What It Is & How They Use It

PageRank was created by Google co-founders Sergey Brin and Larry Page in 1997 when they were at Stanford University, and the name is a reference to both Larry Page and the term “webpage.” In many ways, it’s similar to a…Read more ›

Digital Marketing

19 Dec 2023

SEO Pricing: How Much Does SEO Cost in 2023? [Industry Research]

Let’s take a look at each pricing model in more detail. 34.8% of respondents price some or all of their work by the hour. We found that $75–$100 per hour is the most popular hourly rate for SEOs, with 24%…Read more ›

Digital Marketing

17 Dec 2023

How to Start a Digital Marketing Agency (Advice From 100+ Founders)

Here’s how they started their agencies—and you can too. Choosing what your agency focuses on should be a mix of what people want, what you know how to do (and are good at), and what you enjoy. Here’s what this…Read more ›

Digital Marketing

12 Dec 2023

3 Ways to Find a Great Affiliate Niche (With Examples)

In this article, I’ll show you three different methods that make it easier to find your perfect affiliate niche—and as a bonus—I’ll throw in some examples of tried and tested affiliate niches. A good affiliate niche has high-paying affiliates, high&#82...

Digital Marketing

8 Dec 2023

SEO Trends 2024: Separating Fact From Fiction

In this article, I’ll use Ahrefs’ data to find some of the most searched-for SEO trends and share my opinion on whether they’re worth acting on. SEO trends typically follow a familiar cycle that looks a bit like the Gartner…Read more ›

Digital Marketing

7 Dec 2023

Link Building Outreach for Noobs

For example, here’s an outreach email we sent as part of a broken link building campaign: In this guide, you’ll learn how to get started with link outreach and how to get better results. How to do link outreach Link…Read more ›

Digital Marketing

6 Dec 2023

SEO Writing: 8 Steps to Create Search-Optimized Content

In this guide, you’ll learn how to create search-optimized content your readers and Google will love. If no one is searching for the topic you’re writing about, you won’t get search traffic no matter how high you rank. So, the…Read more ›...

Digital Marketing

5 Dec 2023

Competitive Analysis: The Lean Guide (With Template)

However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if you choose to outsource). A solution to that is a lean&#8230...

Digital Marketing

5 Dec 2023

How SEOs Make the Web Better

Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There are still scams and snake oil, posers and plagiarists. Many…Read more ›

Digital Marketing

4 Dec 2023

Video mode now only show pages where video is the main content

Earlier this year, we made a change to only show video thumbnails next to results on the main
Google Search results page when the video is the main content of a page. Today, we're
extending this change to search results in Video mode...

SEO

4 Dec 2023

Adding markup support for vacation rentals

Vacation rentals on Google make it easier for travelers to discover the best lodging options,
whether they're searching for a cozy cabin or a house that sleeps ten. Today, we're announcing a
new and simpler way for vacation rental in...

SEO

4 Dec 2023

96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]

Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes. But how much of…Read mor...

Digital Marketing

1 Dec 2023

How to Launch an SEO Campaign in 3 Steps

Learn how to create one in three simple steps. Anything can be an SEO campaign goal, but here are a few common ones: For example, we recently had a goal to improve the rankings of our list of “blogging tips”…Read more ›

Digital Marketing

1 Dec 2023

Keyword Mapping for SEO: How To Do It + Free Template

The benefit of having a keyword map is that it tells you: Let’s look at how to create one. Download the keyword mapping template to follow along. If you have a list of keywords for mapping, skip this step. Otherwise,…Read more ›

Digital Marketing

1 Dec 2023

How To Become an SEO Expert in 4 Steps

There are many ways to do this; some take longer than others. In this post, I’ll share how I’d go from zero to SEO pro if I had to do it all over again. Understanding what search engine optimization really…Read more ›

Digital Marketing

30 Nov 2023

70 Content Marketing Statistics to Bookmark for 2024

Each year we pick, vet, and categorize a list of up-to-date statistics to give you insight from hundreds of marketers on trends, best practices, or simply things that work in content marketing. In this section, you’ll find the most…R...

Digital Marketing

30 Nov 2023

Expanding markup support for Organization details, including Logo structured data

Since 2013, Google has supported logo structured data, which recognizes two Organization
fields: logo and url. Today we're expanding our support for organizational information by
extracting additional administrative data such as name...

SEO

29 Nov 2023

4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]

Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line. Here are four tactics for building high-quality links that help you stay ahead of your competition, expose your…Read more &#82...

Digital Marketing

29 Nov 2023

SEO Salary Survey 2023 [Industry Research]

Here are the top takeaways: There were also a few surprises: Overview Here’s how annual salaries broke down across our respondents: According to the SEOs we polled, most of them learned SEO on the job or were self-taught. Most…Read m...

Digital Marketing

29 Nov 2023

17 Actionable Content Marketing Tips

Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. If you rank for topics that people are searching for, you can get consistent search traffic. Here’s…Read more ›...

Digital Marketing

29 Nov 2023

Personal Brand: What It Really Is & How to Build One

I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. A personal brand is how people perceive you and what you’re known for. It’s the skills, experience, and values that give…Read mo...

Digital Marketing

28 Nov 2023

New in structured data: discussion forum and profile page markup

Today we're announcing support for profile page and discussion forum structured data for use
in Google Search, including new reports in Search Console. This markup works with Google
Search features that are designed to show first-per...

SEO

27 Nov 2023

SEO Community Spotlight: London

With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s search community was nascent but sizable from the early noughties. By around 2010, small SEO meet-ups were happening...

Digital Marketing

24 Nov 2023

Upcoming deprecation of Crawl Rate Limiter Tool in Search Console

The crawl rate limiter tool in Search Console is being deprecated on Jan 8th, 2024. This tool
has been
available for over a decade,
but with the improvements we've made to our crawling logic and other tools available to
...

SEO

24 Nov 2023

How to Do a Content Gap Analysis [With Template]

It helps you: In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy. Make a copy of our content gap analysis template, then navigate to the Competitive…Read more ›

Digital Marketing

23 Nov 2023

Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain. You can thin...

Digital Marketing

23 Nov 2023

Search Quality Raters Guidelines update

As of November 16, Google's Search Quality Rater Guidelines have been updated to simplify our guidelines.
As a reminder, these guidelines are what are used by our search raters to help evaluate the performance
of our various search r...

SEO

16 Nov 2023

Shotgun or Sniper? Choose Your SEO Outreach Tactic

Links are a major Google ranking factor. Even if they weren’t, a link from a popular website back to yours would send visitors to your site—and make your company and brand look good. But high-quality backlinks don’t build themselves—you need…Read...

Digital Marketing

16 Nov 2023