seo

Competitive Analysis: The Lean Guide (With Template)

However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if you choose to outsource). A solution to that is a lean&#8230...

Digital Marketing

5 Dec 2023

How SEOs Make the Web Better

Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There are still scams and snake oil, posers and plagiarists. Many…Read more ›

Digital Marketing

4 Dec 2023

Adding markup support for vacation rentals

Vacation rentals on Google make it easier for travelers to discover the best lodging options,
whether they're searching for a cozy cabin or a house that sleeps ten. Today, we're announcing a
new and simpler way for vacation rental in...

SEO

4 Dec 2023

Video mode now only show pages where video is the main content

Earlier this year, we made a change to only show video thumbnails next to results on the main
Google Search results page when the video is the main content of a page. Today, we're
extending this change to search results in Video mode...

SEO

4 Dec 2023

96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]

Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes. But how much of…Read mor...

Digital Marketing

1 Dec 2023

How to Launch an SEO Campaign in 3 Steps

Learn how to create one in three simple steps. Anything can be an SEO campaign goal, but here are a few common ones: For example, we recently had a goal to improve the rankings of our list of “blogging tips”…Read more ›

Digital Marketing

1 Dec 2023

Keyword Mapping for SEO: How To Do It + Free Template

The benefit of having a keyword map is that it tells you: Let’s look at how to create one. Download the keyword mapping template to follow along. If you have a list of keywords for mapping, skip this step. Otherwise,…Read more ›

Digital Marketing

1 Dec 2023

How To Become an SEO Expert in 4 Steps

There are many ways to do this; some take longer than others. In this post, I’ll share how I’d go from zero to SEO pro if I had to do it all over again. Understanding what search engine optimization really…Read more ›

Digital Marketing

30 Nov 2023

70 Content Marketing Statistics to Bookmark for 2024

Each year we pick, vet, and categorize a list of up-to-date statistics to give you insight from hundreds of marketers on trends, best practices, or simply things that work in content marketing. In this section, you’ll find the most…R...

Digital Marketing

30 Nov 2023

Expanding markup support for Organization details, including Logo structured data

Since 2013, Google has supported logo structured data, which recognizes two Organization
fields: logo and url. Today we're expanding our support for organizational information by
extracting additional administrative data such as name...

SEO

29 Nov 2023

4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]

Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line. Here are four tactics for building high-quality links that help you stay ahead of your competition, expose your…Read more &#82...

Digital Marketing

29 Nov 2023

SEO Salary Survey 2023 [Industry Research]

Here are the top takeaways: There were also a few surprises: Overview Here’s how annual salaries broke down across our respondents: According to the SEOs we polled, most of them learned SEO on the job or were self-taught. Most…Read m...

Digital Marketing

29 Nov 2023

17 Actionable Content Marketing Tips

Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. If you rank for topics that people are searching for, you can get consistent search traffic. Here’s…Read more ›...

Digital Marketing

29 Nov 2023

Personal Brand: What It Really Is & How to Build One

I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. A personal brand is how people perceive you and what you’re known for. It’s the skills, experience, and values that give…Read mo...

Digital Marketing

28 Nov 2023

New in structured data: discussion forum and profile page markup

Today we're announcing support for profile page and discussion forum structured data for use
in Google Search, including new reports in Search Console. This markup works with Google
Search features that are designed to show first-per...

SEO

27 Nov 2023

SEO Community Spotlight: London

With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s search community was nascent but sizable from the early noughties. By around 2010, small SEO meet-ups were happening...

Digital Marketing

24 Nov 2023

Upcoming deprecation of Crawl Rate Limiter Tool in Search Console

The crawl rate limiter tool in Search Console is being deprecated on Jan 8th, 2024. This tool
has been
available for over a decade,
but with the improvements we've made to our crawling logic and other tools available to
...

SEO

24 Nov 2023

How to Do a Content Gap Analysis [With Template]

It helps you: In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy. Make a copy of our content gap analysis template, then navigate to the Competitive…Read more ›

Digital Marketing

23 Nov 2023

Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain. You can thin...

Digital Marketing

23 Nov 2023

Search Quality Raters Guidelines update

As of November 16, Google's Search Quality Rater Guidelines have been updated to simplify our guidelines.
As a reminder, these guidelines are what are used by our search raters to help evaluate the performance
of our various search r...

SEO

16 Nov 2023

Shotgun or Sniper? Choose Your SEO Outreach Tactic

Links are a major Google ranking factor. Even if they weren’t, a link from a popular website back to yours would send visitors to your site—and make your company and brand look good. But high-quality backlinks don’t build themselves—you need…Read...

Digital Marketing

16 Nov 2023

List your courses with new course info structured data

As people continue to search for courses on Google, the desire for more detailed course
information has grown. Today, we are announcing a new set of recommendations to provide
course structured data to Google. Publishers now have the...

SEO

15 Nov 2023

12 Essential Marketing Analytics Tools for 2024 (Free & Paid)

In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of what works. Google Analytics 4 (GA4) comes with almost everything you need to see how…Read...

Digital Marketing

9 Nov 2023

Content Optimization: The Complete Guide

In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make sure we’re on the same page… Content optimization dramatically improves your content’s performance and helps you meet your marketing goal...

Digital Marketing

8 Nov 2023

The Official Ahrefs Tutorial: How to Use Ahrefs to Improve SEO

This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO. Site Explorer is our competitive research tool. With Site Explorer, you can see a…Read mo...

Digital Marketing

7 Nov 2023

How to Build (And Structure) an SEO Team

But how do you build an SEO team? Is it worth the investment? Where do you find the people you need? Today, we answer all these questions and more. Is building an SEO team even worth it? The answer depends…Read more ›

Digital Marketing

3 Nov 2023

8 On-Page SEO Factors You Can’t Ignore

Getting these right can lead to higher rankings, increased visibility, and more organic traffic to your website—so they’re worth doing. Let’s take a look at the top on-page SEO factors that can help you rise through the ranks. Making your…Read mo...

Digital Marketing

3 Nov 2023

Search Central Live Taipei 2023

We're excited to announce that Search Central Live is coming back to Taipei for the first time ever on December 6. As usual, the event is hosted by the Google
Search team and we're looking forward to bringing together the community to lear...

SEO

2 Nov 2023

A Q&A on Google Search updates

Google Search regularly updates our search ranking systems to ensure we're showing the most
relevant, helpful content that we can. We've had a series of notable updates we've shared about
in the past few weeks, and we have two for th...

SEO

2 Nov 2023

How to Create Content Briefs (with 6 Templates)

Content briefs are simple documents that tell a writer… what to write about. They provide the information and context writers need to understand the goal of each article, ensure they cover all the key points, and turn in an A-grade…Read more &#82...

Digital Marketing

1 Nov 2023

How To Do Keyword Clustering the Easy Way

Here’s an example of what a cluster might look like: These keywords all have the same or similar meaning—so they form a cluster. Let’s explore how to do it. Keyword clustering is typically done by grouping keywords with the same…Read more ›...

Digital Marketing

1 Nov 2023

7 Popular White Hat Link Building Techniques (That SEOs Are Still Using Today)

In the most recent edition, 270 SEOs voted for the link-building techniques they still use today. Let’s look at how to do these seven tactics. Also known as creating link bait, the goal is to create something so valuable and…Read more ›

Digital Marketing

1 Nov 2023

Programmatic SEO, Explained for Beginners

It provides a way for companies to create thousands of website pages targeted at thousands of keywords—without having to design, write, and publish pages manually. Companies like Zapier, Zillow, and G2 use programmatic SEO to generate millions of pagev...

Digital Marketing

31 Oct 2023

Mobile-first indexing has landed

We're delighted to announce that the trek to Mobile First Indexing is now complete.

SEO

31 Oct 2023

I Deleted the Content From Two Posts To See if They’d Still Rank. Here’s What Happened

You can see the current content for these pages on the blog (top Bing searches, top YouTube searches). Both have 1-2K words and tons of data. Here’s how they looked during the test: If you’ve been reading our blog, you…Read more ›

Digital Marketing

27 Oct 2023

Free SEO Audit Template for 2023

Use our free SEO audit template to find SEO issues that need fixing. Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go wrong with a website. This is because sweating the small…Read more ›

Digital Marketing

27 Oct 2023

How to Avoid Search Over-Optimization

But can you go too far? Can you over-optimize? Google says “yes”, in two ways. Harmful over-optimization is, as Google’s Gary Ilyes puts it, “literally optimizing so much that eventually it starts hurting.” It’s possible to put so much effort…Rea...

Digital Marketing

23 Oct 2023