I’ll admit it — I’m slightly obsessed with pop-up shops. They’re usually a little quirky, fun, and have an air of exclusivity that puts my FOMO into overdrive.

What’s the best way to increase your reach on Pinterest?

Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and in the know — both at work and at home — it also means we never really clock out.

We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements, consumers want brands to make tangible changes to improve broader communities.

Even as new marketing channels crop up, email marketing continues to be an effective way to generate leads and convert more prospects for your business.

For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV shows.

On average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.

User-generated content (UGC) has become increasingly important over the past few years. 

“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. The launch and impact of ChatGPT in November 2022 added fuel to the fire and has made this conversation more popular than ever.

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions.

Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all thanks to AI.

There's a reason why Google's advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads.