SEO

The 100 Most Searched People on Google in 2024

These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know ...

Digital Marketing

9 Oct 2024

Bringing Store ratings on Search to more countries

Google's Store Ratings
have been helping US merchants highlight the high quality experiences other shoppers have had right
from Search, and we're now bringing store ratings to English-language shopping searches in
...

Feed

9 Oct 2024

12 Link Builders Share Strategies That Work in 2024

Here are the tactics they shared, how to do them, and tips for success. How to do it Let’s say you were doing this for MailChimp. You might want to find listicles that feature brands like ConvertKit and Aweber but…Read more ›

Digital Marketing

1 Oct 2024

11 Affiliate Marketers Share Proven Tips for 2024

Here are the tips they shared and how to do them. How to do it Don’t try to do this manually. Use a WordPress plugin to automate it. Neither of these are expensive. Genius Link starts at $6 per month…Read more ›

Digital Marketing

1 Oct 2024

100 Most Asked Questions on Google in 2024

These are the 100 most asked questions on Google, along with their monthly search volumes. Top Google questions by growth Many popular questions don’t change from year to year. For example, people have been asking measurement-related questions since fo...

Digital Marketing

30 Sep 2024

8 SEO Hiring Managers Share Their #1 Interview Question

As research for this article, I’ve asked eight top hiring managers to share the #1 SEO interview question they’re asking candidates right now, so you can understand what types of questions hiring managers are asking. The hiring managers I talked…...

Digital Marketing

29 Sep 2024

Real Estate SEO: 6 Things You Can Do to Compete With Big Sites

The best illustration of this is that out of over 4.5M keywords that Zillow ranks for, bringing them an estimated 32.7M visits from search, the top keyword is “zillow”. And did you know that’s a more popular search term than…Read more ›

Digital Marketing

29 Sep 2024

Unpacking NerdWallet’s SEO: 10 Things I Discovered

Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect strategy. But it’s also imperfect. As a public company, NerdWallet must openly admit when its SEO fails. Worse still, dips&#82...

Digital Marketing

27 Sep 2024

9 Successful PR Campaign Examples, According to the Data

In this post, you’ll see the data behind nine successful PR campaigns, and hopefully get some inspiration for your next press idea. 9 popular PR campaign examples This list is a real mixed bag of PR examples – from newsjacking,…Read more ›

Digital Marketing

27 Sep 2024

Total Addressable Market: How to Estimate It and Source Data

The basic formula for calculating TAM is: Understanding TAM helps you figure out the size of your market and the amount of money you could make if you captured all of it. TAM is also a key metric for startup…Read more ›

Digital Marketing

27 Sep 2024

I Asked 12 SEOs To Share Their Favorite SEO Books

Here’s what they said: Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola First published: 6 November 2009 Recommended by: Aleyda Solis Here’s why Aleyda recommended this book: Author: Eli Schwartz First published: 27 April 2021 Recommended by: G...

Digital Marketing

24 Sep 2024

New Search experiences in South Africa: Badges and refinement chips

We're sharing more information about our new search experiences in South Africa, and how South
African platforms can express interest and participate.

Feed

16 Sep 2024

Content Curation: How to Build a Fandom by Talent-Scouting Great Content

I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really respond to. In this article, you’ll learn why content curation is great for growth, and how to…Read...

Digital Marketing

12 Sep 2024

Learn all about Google Trends with our new YouTube tutorials

This post is about the new Google Trends Tutorials YouTube series. In these videos you'll learn how to use
Google Trends to analyze patterns in Google Search and Youtube searches, and use them to create
interesting content online.

Feed

12 Sep 2024

Stop Overcomplicating Things. Entity SEO is Just SEO

Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list. You’re barely afloat when it comes to SEO, but ohgawd here comes one more…Read more ›

Digital Marketing

11 Sep 2024

Taxonomy SEO – How to Optimize Your WordPress Category Pages

Even if you’ve been working hard to improve your WordPress site’s SEO, you may not have considered taxonomy SEO. Over the years of trying different SEO strategies, we have discovered that optimizing category pages and other taxonomy archives can significantly improve a website’s rankings on… Read More »
The post Taxonomy SEO – How to Optimize Your WordPress Category Pages first appeared on WPBeginner.

SEO

10 Sep 2024

SEO for Personal Injury Lawyers: 7 Strategies to Lower Cost-Per-Lead

When spending this kind of money per click, the cost of gaining new cases can quickly skyrocket. Since SEO focuses on improving your visibility in the unpaid areas of search engines, you can cut costs and get more leads if…Read more ›

Digital Marketing

10 Sep 2024

The 25 Biggest Traffic Losers in SaaS in 2024

…and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year. This is a list of the SaaS companies that had the greatest estimated monthly…Read more &#8...

Digital Marketing

9 Sep 2024

Search Central Live 2024 is coming to Kuala Lumpur and Taipei

As previously announced, we're coming to Kuala Lumpur and to Taipei in the last quarter of 2024. And yes, we're very excited! The KL event will be in English and the Taipei event will be conducted in Mandarin (Traditional Chinese).

SEO

9 Sep 2024

SXO Explained: How to Adapt to the New Era of Search

As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO). It focuses on making a brand discoverable along all touchpoints i...

Digital Marketing

5 Sep 2024

“Education” Isn’t Enough: How to Market When Information is Dirt Cheap

In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap....

Digital Marketing

3 Sep 2024

Ahrefs’ $29 Starter plan – what’s included and how it compares

Meet our Starter plan: a $29/month offering that’s great for SEO beginners who are looking to go beyond the basics offered in our free Ahrefs Webmaster Tools plan. Here’s what you need to know. What’s offered in the Starter plan?…Read more &#8250...

Digital Marketing

2 Sep 2024

Supporting AVIF in Google Search

Over the recent years, AVIF has become one of the most commonly used image formats on the web.
We're happy to announce that AVIF is now a supported file type
in Google Search, for Google Images as well as any place that ...

SEO

30 Aug 2024

I Disavowed “Toxic Backlinks”: Here’s What Happened

After disavowing, traffic (as reported by GSC) fell by 7.1%: Before disavowing, according to GSC, traffic to these posts was trending slightly upward: After disavowing? Slightly downward: However, Ahrefs’ organic traffic estimates tell a slightly diffe...

Digital Marketing

29 Aug 2024

Here’s How You Can Outsource SEO Easily and Effectively (+ Best Practices)

Outsourcing SEO allows you to leverage expert knowledge and free up time for other critical aspects of your business. To outsource effectively, you’ll need to hire an SEO freelancer or an SEO agency and decide what parts of your SEO…Read more &#8...

Digital Marketing

29 Aug 2024

Travel SEO: 8 Strategies From Actual Travel Publishers and SEOs

In fact, according to Kevin Indig, travel was the fifth largest industry on the web by organic visibility in June 2024. If you want to generate more bookings or get more customers, you will need to do SEO. To write…Read more ›

Digital Marketing

28 Aug 2024

So You’ve Been Asked To “Humanize” AI Content

More people are trying to “pass the human check”, either to make AI content suck a little less or to blag AI content detection tools. The process of “humanizing AI content” has become the de facto content strategy of growth-hungry…Read more &#825...

Digital Marketing

27 Aug 2024

What Makes a Good Website? The Only 2 Things That Matter

Focus on these two areas to create a website that people will want to visit, return to, and tell their friends about. If the site offers the type of content that people need and makes that content easy to find…Read more ›

Digital Marketing

27 Aug 2024

5 Restaurant SEO Tips Backed by Diners & Data

Getting diners through the door, then, is a game of ranking well for these types of queries. Here are a few ways to do this, backed by concrete research and the real experiences of food bloggers and serial diners. Google…Read more ›

Digital Marketing

26 Aug 2024

50 Bootstrapped SaaS Companies Dominating SEO in 2024

In this article, we’re focusing on bootstrapped software companies—those who have never raised external funding. All SEO data featured here comes piping hot from the Ahrefs API. This is a list of bootstrapped SaaS companies ordered by estimated monthly...

Digital Marketing

20 Aug 2024

The Future of SEO: How People Will Get Their Questions Answered in 2+ Years

At HubSpot, we are optimistic about the future of SEO, but we're also preparing for many major shifts over the next few years. Advancements like Google's integration of generative AI into search are already changing the digital search landscape.

Digital Marketing

20 Aug 2024

How to Become an SEO Conference Speaker

Here’s their personal roadmap for speaking on the biggest stages, building your personal brand, and even getting flown around the world on someone else’s dollar. Big dreams often start with small first steps—in this case, hosting webinars and running p...

Digital Marketing

19 Aug 2024

Crawl Me Maybe? How Website Crawlers Work

Search engines are increasingly ruthless when it comes to the quality of the sites they allow into the search results. If you don’t grasp the basics of optimizing for web crawlers (and eventual users), your organic traffic may well pay…Read more ...

Digital Marketing

19 Aug 2024

SERP Volatility: Why Your Rankings Are in Flux

I’ve personally witnessed a gaming brand use search share of voice data to justify a $60M acquisition and market expansion. The bottom line is: search rankings and revenue are intrinsically linked. That’s why SERP volatility, even down to the keyword&#...

Digital Marketing

19 Aug 2024

SERP Tracking With Free Tools: A Beginner’s Toolkit

Each of these free tools allows you to check rankings in different locations, without “contaminating” the results with Google’s personalization algorithm. Here’s the first one. The SERP Checker lets you check the top 10 pages for any keyword in 243&#82...

Digital Marketing

16 Aug 2024

Win the Client With Your Next SEO Proposal (+ Expert Tips and Template)

In this article, I’ll explain what an SEO proposal is and how to craft it to win over the prospective client. I’ll share my SEO proposal template based on my agency experience and tips from the SEO pros to give…Read more ›

Digital Marketing

16 Aug 2024

Follow My SEO Content Creation Process: How I Rank #1 on Google

I’ve created plenty of them in my career. In fact, I’ve written 111 articles for this blog, of which ~80%—90% are SEO content. Altogether, they receive an estimated 121,000 monthly search visits from Google. Suffice it to say, I know…Read more &#...

Digital Marketing

16 Aug 2024