…and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year. This is a list of the SaaS companies that had the greatest estimated monthly…Read more &#8...

As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO). It focuses on making a brand discoverable along all touchpoints i...

In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap....

Meet our Starter plan: a $29/month offering that’s great for SEO beginners who are looking to go beyond the basics offered in our free Ahrefs Webmaster Tools plan. Here’s what you need to know. What’s offered in the Starter plan?…Read more &#8250...

After disavowing, traffic (as reported by GSC) fell by 7.1%: Before disavowing, according to GSC, traffic to these posts was trending slightly upward: After disavowing? Slightly downward: However, Ahrefs’ organic traffic estimates tell a slightly diffe...

Outsourcing SEO allows you to leverage expert knowledge and free up time for other critical aspects of your business. To outsource effectively, you’ll need to hire an SEO freelancer or an SEO agency and decide what parts of your SEO…Read more &#8...

In fact, according to Kevin Indig, travel was the fifth largest industry on the web by organic visibility in June 2024. If you want to generate more bookings or get more customers, you will need to do SEO. To write…Read more ›

More people are trying to “pass the human check”, either to make AI content suck a little less or to blag AI content detection tools. The process of “humanizing AI content” has become the de facto content strategy of growth-hungry…Read more &#825...

Focus on these two areas to create a website that people will want to visit, return to, and tell their friends about. If the site offers the type of content that people need and makes that content easy to find…Read more ›

Getting diners through the door, then, is a game of ranking well for these types of queries. Here are a few ways to do this, backed by concrete research and the real experiences of food bloggers and serial diners. Google…Read more ›

In this article, we’re focusing on bootstrapped software companies—those who have never raised external funding. All SEO data featured here comes piping hot from the Ahrefs API. This is a list of bootstrapped SaaS companies ordered by estimated monthly...

Here’s their personal roadmap for speaking on the biggest stages, building your personal brand, and even getting flown around the world on someone else’s dollar. Big dreams often start with small first steps—in this case, hosting webinars and running p...

Search engines are increasingly ruthless when it comes to the quality of the sites they allow into the search results. If you don’t grasp the basics of optimizing for web crawlers (and eventual users), your organic traffic may well pay…Read more ...

I’ve personally witnessed a gaming brand use search share of voice data to justify a $60M acquisition and market expansion. The bottom line is: search rankings and revenue are intrinsically linked. That’s why SERP volatility, even down to the keyword&#...

Each of these free tools allows you to check rankings in different locations, without “contaminating” the results with Google’s personalization algorithm. Here’s the first one. The SERP Checker lets you check the top 10 pages for any keyword in 243&#82...

In this article, I’ll explain what an SEO proposal is and how to craft it to win over the prospective client. I’ll share my SEO proposal template based on my agency experience and tips from the SEO pros to give…Read more ›

I’ve created plenty of them in my career. In fact, I’ve written 111 articles for this blog, of which ~80%—90% are SEO content. Altogether, they receive an estimated 121,000 monthly search visits from Google. Suffice it to say, I know…Read more &#...

There’s a long-term trend of companies bringing SEO programs and expertise in-house. Companies usually want someone who is invested in the long-term success of the company and who can collaborate closely with other teams in a way that is difficult&#823...

For most small businesses and those just starting out, this is hardly affordable… Luckily, there are a few ways to bring this cost down without hiring amateurs. I’ll explain how later. First, let’s look at a few SEO services that…Read more &#8250...

Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information. But thanks to the bravado of LLMs and the recklessness of many publishers, it’s fast becoming the hardest it’s ever been to tell the…Read more &...

Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages. It also takes into account factors like internal links, localization...

The type of dashboard you create often depends on who you’re making it for—your own website, a small business, or an enterprise business. In this article, I’ll explain the basics of SEO reporting dashboards and how to tailor them for…Read more &#...

To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO managers. The most common responsibilities I found were: It seems that an SEO manager’s job largely revolves around management (who knew!?).…Read mor...