SEO

Content Pruning: Why It Works, and How to Do It

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work? And when...

Digital Marketing

27 Mar 2024

7 Content Marketing Reporting Tools for Data That Matters

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list: These are all popular tools…Read more ›

Digital Marketing

27 Mar 2024

What Is Enterprise Content Marketing? Strategies You Need To Be Successful

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for e...

Digital Marketing

26 Mar 2024

How To Stand Out in an Ocean of AI Content

Very few blog posts create new information. Most serve to remix, curate, and copycat existing content, transferring the same core information from one website to another. If all your content does is shuffle common knowledge around, then I have bad&#823...

Digital Marketing

25 Mar 2024

Beginner’s Guide to Content Marketing Reporting

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features&#823...

Digital Marketing

25 Mar 2024

Search Central Live 2024 in Warsaw, Poland

We're excited to announce a Search Central Live event in Warsaw, Poland on April 24, 2024.
Search Central Live
is our global Google Search event series specifically for site owners, publishers, and SEOs.

SEO

25 Mar 2024

How to Make an Ad, Step by Step

A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.

Digital Marketing

14 Mar 2024

How to Analyze Organic Keyword Data in Google Analytics 4

Learn how to access and analyze keyword data in Google Analytics 4 to boost your SEO efforts.

Digital Marketing

14 Mar 2024

Mobile Rank Tracking: Your Guide to Mobile SEO

Mobile rank tracking is key for a successful SEO strategy. Learn why and how to do it right.

Digital Marketing

13 Mar 2024

What Are Website Impressions? The Complete Beginner’s Guide

Learn what website impressions are and how to easily track and analyze them for business growth.

Digital Marketing

13 Mar 2024

17 Best Content Marketing Examples to Boost Your Creativity

Discover the best content marketing examples. Get inspired by great blog posts, interactive content, & more.

Digital Marketing

13 Mar 2024

A Beginner’s Guide to Business Marketing

Learn the basics of business marketing. Including five foundational tips to set you up for success.

Digital Marketing

12 Mar 2024

How to Promote a Blog in 2024

Knowing how to promote a blog is key for growing your reader base and brand. Follow our tips to do it.

Digital Marketing

12 Mar 2024

Video Marketing: The Ultimate Guide for 2024

Interested in video marketing? Learn how to create your first marketing video in this step-by-step guide.

Digital Marketing

12 Mar 2024

Google Analytics 4 Users: What They Are & How to Track Them

Learn how GA4 users are defined, how to analyze user data, and how to use the data to improve your site.

Digital Marketing

12 Mar 2024

Audience Analysis: What It Is And How To Do It

Wondering who your audience is and what drives their behavior? Learn how to perform an audience analysis.

Digital Marketing

12 Mar 2024

Content Spam 101: What It Is + What to Do About

Learn how to spot content spam, how to avoid it in your writing, and how to report it.

Digital Marketing

12 Mar 2024

A Guide to Digital PR & Why It Matters

Learn all about using digital PR to build brand awareness and see how it benefits search rankings.

Digital Marketing

12 Mar 2024

HTML Link Tags Explained (+ All Attributes and Values)

See how an HTML tag connects a document to external resources like fonts and CSS files.

Digital Marketing

12 Mar 2024

How Much Is My Website Worth? (Valuation Methods & Guide)

Learn how to calculate your website‘s value with our step-by-step guide.

Digital Marketing

12 Mar 2024

Embracing AI in Advertising: A Game Plan and Tools to Get Started

Discover how AI in advertising transforms marketing, from enhancing personalization to optimizing campaigns. Learn practical tips and explore top AI tools for effective integration into your advertising strategy.

Digital Marketing

12 Mar 2024

How to Use Keyword Overview to Analyze Keywords

Keyword Overview is a tool that lets you analyze keywords related to your business.

Digital Marketing

12 Mar 2024

15 Benefits of ChatGPT (+8 Disadvantages)

Learn how ChatGPT can help you automate tasks, and critically examine its limitations in this complete guide.

Digital Marketing

11 Mar 2024

Bot Traffic: Definition, Types, and Best Practices for Prevention

Is bot traffic affecting your website? Are all bots bad? Here‘s everything you need to know to protect your site.

Digital Marketing

11 Mar 2024

What Is an H1 Tag? Why It Matters & Best Practices for SEO

An H1 tag is code that marks up the title of a webpage. Learn how to use H1s and why they‘re important.

Digital Marketing

11 Mar 2024

What Is Competitive Benchmarking? A Beginner’s Guide

Learn what competitive benchmarking is and why it‘s important to keep track of your competition.

Digital Marketing

11 Mar 2024

26 Women and Nonbinary SEO Pros Who Inspire Me

Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check them all out. Anyone who has seen me eat a delicious meal knows I save the best til…Read more ›

Digital Marketing

8 Mar 2024

23 Actual Content Metrics From Actual Marketers

To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it. This type of metric measures the efficiency of…Read more &...

Digital Marketing

8 Mar 2024

Content Marketing ROI: How to Put a $ Value on Content

If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s…Read more ›...

Digital Marketing

7 Mar 2024

39 of the Best SEO Tools for Auditing & Monitoring Your Website in 2024

For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete.

Digital Marketing

6 Mar 2024

What web creators should know about our March 2024 core update and new spam policies

Today we announced
the March 2024 core update. This is designed to improve the quality of Search by showing less
content that feels like it was made to attract clicks, and more content that people find use...

SEO

5 Mar 2024

Search Central Live 2024 in Bucharest, Romania

We're excited to announce a Search Central Live event in Bucharest, Romania on April 4, 2024.
Search Central Live
is our global Google Search event series specifically for site owners, publishers, and SEOs.

SEO

4 Mar 2024

How to Get SEO Buy-In: 7 Actionable Tips

At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects. Start by identifying all the key influencers and decision-makers within the organization.…Read mor...

Digital Marketing

29 Feb 2024

Toxic Backlinks: SEO Woe or a Load of Baloney?

But there’s some disagreement and confusion among SEOs as to whether “toxic” links are actually a thing and what, if anything, you should do about them. If you believe Google’s John Mueller, they’re not: Yet, according to my poll, the…Read more &...

Digital Marketing

28 Feb 2024

10 Completely Free SEO Training Courses

Here are ten that won’t cost a dime. Course provider: Ahrefs Duration: 2 hours Instructor(s): Sam Oh Level: Beginner Link: SEO Course for Beginners What you’ll learn This comprehensive course is ours and covers the fundamentals of SEO, including keywor...

Digital Marketing

27 Feb 2024

SEOs, Are You Using These 6 Mental Models?

The thing is, you need to be careful with mental models because they’re sneaky. We tend to develop them during our lives, inherit them from our colleagues and mentors, and rely on them almost instinctively while not fully aware of…Read more &#825...

Digital Marketing

26 Feb 2024

How to Set Up GA4: A Complete Step-by-Step Guide (2024)

Learn how to set up GA4 in five steps. And three different methods for installing it on your website.

Digital Marketing

26 Feb 2024