The words “marketing budget” might strike fear into the heart of any marketing leader, but it's non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season rolls around, I hunker down.

I run HubSpot's Marketing Daily Newsletter, so I know quite a bit about email marketing and why an email marketing platform is one of the first additions to a marketer's tool belt.
Email marketing is an effective way to engage and nurture leads into loyal customers. It's also extremely cost-effective — some studies show an ROI of $40 for every $1 spent.
Leveraging email marketing can be difficult, especially if you're trying to grow your list or manage the massive list you already have. Fortunately there are plenty of email marketing services available to help.
Here are 18 of the best ones I've found. I've even tested a few. Let's dive in.

ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise).

This week on the
Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns.
Domino's Goes Real Time
The first example came from Domino's Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino's was taken by surprise by an unfortunate YouTube video . We've also discussed the company's reinvention through a series of innovative marketing campaigns including a brand new pizza recipe . Now Domino's has gone one step further and taken its marketing efforts real time by allowing live Twitter comments from its customers to be displayed on a billboard in Times Square. 

Consumer trends are changing all the time, reflecting the “never-sleeping” nature of markets and society.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Employers in today’s global marketplace want leaders who are adaptive, passionate, innovative, and critical thinkers.

I‘m going to be fully transparent here. As I write this blog post, I’m on a train to the other side of my state. If you're a busy marketer or content creator like I am, chances are you’re always on the go for your next project (figuratively or literally).

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.