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Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies.

It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in.

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have.

I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake ... But when it comes to work-related processes, it's one of my favorite things.

In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes.

In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind of place I was hired at based on the employee handbook.

Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and even the makers of Chicago’s most beloved tirefire-flavored liquor.

Like many businesses, I depend on web forms on my website to collect visitor information and to give them an easy way to contact me. They are an invaluable part of my lead generation strategy.

I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter's morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid, I kid.

Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy.

With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out.

Whether we realize it or not, we’re surrounded by integrated media planning.

In the first few years of business, small companies come up against many different problems. And – you’ve probably guessed it – some are harder than others to overcome. According to Shopify, the average annual business rate of business failure from 2019 to 2023 (for companies started only half a decade ago) is a scarily small 12.1%. This means that between 2018 and now, starting a small business hasn’t been the easiest task; if anything, it tells us that maintaining a business is a hell of a lot harder than starting one.